Basic finance for marketers / S. Carter, N.J. MacDonald, D.C.B. Cheng.
Series: Marketing and agribusiness texts ; 1Publication details: Rome : Food and Agriculture Organization of the United Nations, 1997.Description: v, 125 p. : ill. ; 30 cmISBN:- 9251039658
- 630/.68/1 21 CAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Natural Resources and Environmental Sciences Library | 630/.68/1 CAR (Browse shelf(Opens below)) | 1 | Available | 00011610 |
Table of contents
Chapter 1
Introduction To Accounting For Marketers 3
Chapter objectives 3
Structure of the chapter 3
The marketing financial analysis circle 4
Activities associated with marketing financial
Analysis functions 4
Methods involved in marketing financial analysis 5
What is analysed in marketing financial analysis 5
Basic financial analysis methods 6
Other performance measures 10
Budgeting and forecasting 10
Key terms 11
Chapter 2
Financial, Managerial Accounting And Reporting 12
Chapter objectives 12
Structure of the chapter 12
The basic principles 13
Use of the accounting equation to find profit 13
Manufacturing account 14
Trading account 15
The profit and loss account 17
The balance sheet 20
Stocks and work-in-progress 23
The interpretation of company accounts-ratio analysis 24
The main types of ratio 29
Other useful ratios 31
Financial measures of business unit performance 31
Key terms 35
Chapter 3
Cash Flow Accounting 36
Chapter objectives 36
Structure of the chapter 36
Aim of a cash flow statement 37
Statements of source and application of funds 40
Funds use 42
Key terms 50
Chapter 4
Budgetary Control 52
Chapter objectives 52
Structure of the chapter 52
Budgetary control methods 53
Management action and cost control 62
Zero base budgeting (zbb) 63
Key terms 63
Chapter 5
Information for Decision Making 64
Chapter objectives 64
Structure of the chapter 64
Elements of a decision 65
Relevant costs for decision making 65
Opportunity cost 66
Shutdown 72
Key terms 73
Chapter 6
Investment Decisions-Capital Budgeting 74
Chapter objectives 74
Structure of the chapter 74
Capital budgeting 75
The classification of investment projects 75
The economic evaluation of investment proposals 76
Net present value 80
Allowing for inflation 90
Key terms 93
Chapter 7
Sources Of Finance 94
Chapter objectives 94
Structure of the chapter 94
Sources of funds 95
Ordinary (equity) shares 95
Loan stock 97
Retained earnings 99
Bank lending 99
Leasing 100
Hire purchase 102
Government assistance 102
Venture capital 102
Franchising 103
Key terms 104
Appendix 102
Index 125
Includes index.
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