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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th edition
Publication details: Boston : Irwin/McGraw-Hill, c1999
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Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 PET 1.

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Marketing / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th edition.
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Agriculture and Animal Sciences Library (1)Call number: 658.8 MAR 1.

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