Interbrand choice, strategy, and bilateral market power / Michael E. Porter.

Contents;

1. Introduction
Industrial organization: Its structure and limitations

2. Manufacturer-retailer interaction and product differentiation in consumer goods industries
Retail structure and the manufacturer-retailer interaction
The retailer's influence on product differentiation and the manufacturer-retailer interaction
etc.

3. Extensions of the manufacturer-retailer model
Applications of the model
Contractual relations between manufacturers and retailers

4. Firm strategy, oligopolistic rivalry, and industry performance
The firm and its strategy
Differences in firm strategy within industries
Strategic asymmetry and oligopolistic rivalry
etc.

5. Interbrand choice, information equilibrium, and market power
Buyer information equilibrium
The seller's choice of a portfolio of sales promotion devices
Market influences on sellers' sales-promotion equilibrium
etc.

6. Convenience goods, nonconvenience goods, and performance
Convenience goods, nonconvenience goods, and performance: Theory
Structure of the test
Results
etc.

7. Strategy variation, the structure of retailing, and industry performance
Strategy variations within industries
Retailer structure
Implications

8. Conclusions and implications
Implications for testing structure-performance relationships
Implications for managers
etc.

Bibliography : p. [252]-257 . _ Index : p. 259-264.