How to market home health care services / Susan D. Williams, James R. Williams.
Series: A Wiley medical publicationPublication details: New York : Wiley, c1988.Description: xvi, 237 p. : ill. ; 24 cmISBN:- 0471858870 (pbk.)
- WY 115 W721h 1988
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Health Sciences Library | WY 115 W721h 1988 (Browse shelf(Opens below)) | 1 | Available | MBAL22031898 |
Includes bibliographies and index.
Contents
Part I: Marketing in home health care: what is it?
1. What is marketing?
2. Marketing concepts
Part II: Identifying and meeting clients' needs: the process.
3. Market planning
4. Commitment phase
5. Market audit
6. Planning phase
7. Implementation phase
8. Control phase
Part III: Marketing your agency effectively: tools and personnel.
9. Promotion
10. Professional personal selling
11. Management of time, sales territories and salespeople
Part IV: Evaluating the role of the home health care marketer.
12. Marketing responsibility
13. Marketing ethics
14. Future trends in home health care
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