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How to market home health care services / Susan D. Williams, James R. Williams.

By: Contributor(s): Series: A Wiley medical publicationPublication details: New York : Wiley, c1988.Description: xvi, 237 p. : ill. ; 24 cmISBN:
  • 0471858870 (pbk.)
Subject(s): DDC classification:
  • WY 115 W721h 1988
Contents:
Contents Part I: Marketing in home health care: what is it? 1. What is marketing? 2. Marketing concepts Part II: Identifying and meeting clients' needs: the process. 3. Market planning 4. Commitment phase 5. Market audit 6. Planning phase 7. Implementation phase 8. Control phase Part III: Marketing your agency effectively: tools and personnel. 9. Promotion 10. Professional personal selling 11. Management of time, sales territories and salespeople Part IV: Evaluating the role of the home health care marketer. 12. Marketing responsibility 13. Marketing ethics 14. Future trends in home health care
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Health Sciences Library WY 115 W721h 1988 (Browse shelf(Opens below)) 1 Available MBAL22031898

Includes bibliographies and index.

Contents

Part I: Marketing in home health care: what is it?
1. What is marketing?
2. Marketing concepts

Part II: Identifying and meeting clients' needs: the process.
3. Market planning
4. Commitment phase
5. Market audit
6. Planning phase
7. Implementation phase
8. Control phase

Part III: Marketing your agency effectively: tools and personnel.
9. Promotion
10. Professional personal selling
11. Management of time, sales territories and salespeople

Part IV: Evaluating the role of the home health care marketer.
12. Marketing responsibility
13. Marketing ethics
14. Future trends in home health care

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