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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th edition
Publication details: Boston : Irwin/McGraw-Hill, c1999
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Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 PET 1.

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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 5th edition
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 PET 1.

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