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Marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 7th ed.
Publication details: Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: Engineering Library (1)Call number: 658.802 MCD 1.

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Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 3rd edition
Publication details: Cincinnati, Ohio : South-Western College Pub., c2001
Availability: Items available for loan: Engineering Library (1)Call number: 658.83 MCD 1.

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