The marketing of livestock and meat / Stewart H. Fowler

CONTENTS

Chapter 1 An introduction to livestock marketing

A successful marketing systems
The nature of the markets
The relationship of marketing to production
Importance of meat Animals
Marketing methods are changing

Chapter II Meat production and consumption

Livestock supply areas
Beef cattle
Dairy cattle
sheep
swine
Meat consumption
Variations in consuming habits
Elasticity of demand for meat
factors affecting demand for meat

Chapter III The meat packing industry
The meat packing industry's position of importance
Who are parkers
Classification of slaughter
functions of the parker
Special problems of the packing industry
growth of the meat packing industry
Centralization f slaughter
Decentralization
Chapter IV evaluating livestock and meat
Chapter V when to market
Chapter VIII Livestock auction markets
Chapter IX Livestock dealers
Chapter X concentration yards and assembly points
Chapter XI cooperative marketing association
Chapter XII Direct marketing
Chapter XIV Preparation for shipment of livestock
Chapter XV Transportation of livestock
Chapter XVI shrinkage and fills
Chapter XVII Livestock losses bruising, death and crippling

Includes index