Community health education methods : a practical guide / edited by Robert J. Bensley, Jodi Brookins-Fisher.

Includes bibliographical references and index.

Table of contents

Section I Concepts and Theories for Selecting and
Implementing Community Health Education
Methods and Strategies

Chapter 1 Using Theory and Ethics to Guide Method Selection
and Application 3
Loren B. Bensley,Jr., Ed.D.
Author Comments 3
Introduction 4
Theory in Health Education 5
Ethics in Health Education 16
Conclusion 28

Chapter 2 Promoting Health Education in a Multicultural
Society 31
Jodi Brookins-Fisher, Ph.D., C.H.E.S.
Stephen B. Thomas, Ph.D.
Author Comments 31
Introduction 31
Being Culturally Competent in Health Education: A Focus
for Method Selection 34
Tips and Techniques for Incorporating Cultural Competence
into Professional Practice 39
Overcoming Challenges to Becoming Multiculturally
Competent 41
Expected Outcomes 45
Conclusion 46

Chapter 3 Health Communication 51
Michael D. Barnes, Ph.D.
Brad L. Neiger, Ph.D., C.H.E.S.
Rosemary Thackeray, Ph.D., M.PH.
Author Comments 51
Introduction 52
The Health Communication Process Model 54
Practical Application of the Health Communication
Process 74
Strategies for Overcoming Challenges to Effective
Health Communication 78
Conclusion 78

Chaper 4 Social Marketing Concepts 83
Karen Denard Goldman, Ph.D., C.H.E.S.
Author Comments 83
Introduction 83
The Social Marketing Process: An Overview 86
Marketing Concepts 87
Overcoming Challenges to Social Marketing 100
Expected Outcomes 103
Conclusion 105

Section II Implementing Methods and Strategies
at the Individual Level 109

Chapter 5 FacilItating Support Groups 111
Lynne Durrant, Ph.D.
Traci Rieckmann, Ph.D.
Author Comments 111
Introduction 112
Steps for Conducting Effective Support Groups 116
Tips and Techniques for Successful Support
Group Facilitation 126
Overcoming Challenges to Effective Support Groups 130
Expected Outcomes 131
Conclusion 134

Chapter 6 Selecting Presentation Methods 137
Keely S. Rees, Ph.D., C.H.E.S.
Malcolm Goldsmith, Ph.D., C.H.E.S.
Author Comments 137
Introduction 137
Steps for Selecting and Implementing
Presentation Methods 139
Tips and Techniques for Selecting
Presentation Methods 150
Overcoming Challenges to Selecting and Utilizing
Presentation Methods 153
Expected Outcomes 154
Conclusion 156

Chapter 7 Developing Effective Presentatons 159
Heather M. Wagenschutz, M.A.
Steve M. Dorman, Ph.D., M.PH.
Author Comments 159
Introduction 159
Steps for Conducting Effective Presentations 160
Tips and Techniques for Conducting
Effective Presentations 171
Overcoming Challenges that Hinder
Effective Presentations 174
Expected Outcomes 177
Conclusion 178

Chapter 8 Developing and Selecting Print Materials 181
Katherine Delavan Plomer, M.PH.
Stephanie Sikora, B.S.
Author Comments 181
Introduction 182
Steps for Developing Print Materials 184
Tips and Techniques for Developing Effective
Print Materials 193
Overcoming Challenges in Developing
Print Materials 202
Expected Outcomes 204
Conclusion 205

Chapter 9 Worldng with the Media 209
Michael Young, Ph.D.
Mary T. Gustas, Ed. Spec.
Author Comments 209
Introduction 210
Steps for Utilizing Media Avenues 211
Tips and Techniques for Effectively Working with
the Media 222
Overcoming Challenges to Working with the Media 229
Expected Outcomes 231
Conclusion 231

Chapter 10 Developing Internet-Based Learning Modules 233
RobertJ. Bensley, Ph.D.
Author Comments 233
Introduction 233
Steps for Creating an Internet-Based Behavior
Change Approach 237
Tips and Techniques for Developing
Internet-Based Learning Modules 246
Overcoming Challenges to Developing Internet-Based
Learning Modules 248
Expected Outcomes 250
Conclusion 251

Chapter 11 Developing Computerzed Talored Health Messaes 255
Matthew W. Kreuter, Ph.D., M.PH.
Heather A. Jacobsen, M.PH.
Eileen M. McDonald, M.S.
Andrea Carlson Gielen Sc.D., Sc.M., C.H.E.S.
Author Comments 255
Introduction 255
Steps for Developing Computerized Tailored Messages 258
Tips and Techniques for Developing Tailored Messages 280
Overcoming Challenges to Developing
Tailored Messages 282
Expected Outcomes 283
Conclusion 283

Section II Implementing Methods and Strategies
at the Community or Policy Level 291

Chapter 12 Facilitating Groups 293
Kathleen M. Roe, DrPH., M.PH.
Kevin Roe, M.PH.
Jean M. Prout, Ed.D., C.H.E.S.
Author Comments 293
Introduction 293
Steps for Effective Group Facilitation 300
Tips and Techniques for Effective Group Facilitation 306
Overcoming Challenges to Group Facilitation 312
Expected Outcomes 319
Conclusion 320

Chapter 13 Building and Sustaining Coalitions 325
Frances D. Butterfoss, Ph.D., M.S.Ed.
Mikelle D. Whitt, MA.
Author Comments 325
Introduction 326
Steps for Building Effective Coalitions 329
Tips and Techniques for Managing and
Sustaining Coalitions 339
Overcoming Challenges to Coalition Success 347
Expected Outcomes 351
Conclusion 353

Chapter 14 Impacting Healh Policy through Legislative Advocacy 357
Sue Lachenmayr, M.PH., C.H.E.S.
Michele Baukema, B.A.A.
Author Comments 357
Introduction 358
Steps for Advocating Legislation 359
Tips and Techniques for Successful Legislative Advocacy 371
Overcoming Challenges in Advocating for Legislation 376
Expected Outcomes 378
Conclusion 379

Chapter 15 Using Media Advocacy to Influence Polcy 383
Lori Dorfman, DrPH.
Author Comments 383
Introduction 384
Steps for Developing Effective Media
Advocacy Campaigns 385
Tips and Techniques for Successful Media Advocacy 399
Overcoming Challenges in Media Advocacy 403
Expected Outcomes 405
Conclusion 406