Selected chapters from e-commerce and Internet business models and strategies / Jeffrey F. Rayport . . . [et al]
Publication details: New York : McGraw-Hill, c2001.Description: 214 p. : ill. ; 26 cmISBN:- 0072511664 (alk. paper)
- 0071151230 (international : alk. paper)
- 381.142 21 ECO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access | Engineering Library | 381.142 ECO 1 (Browse shelf(Opens below)) | 1 | Available | 0014565 | |
Book Open Access | Engineering Library | 381.142 ECO 2 (Browse shelf(Opens below)) | 2 | Available | 0014566 | |
Book Open Access | Engineering Library | 381.142 ECO 3 (Browse shelf(Opens below)) | 3 | Available | 0014567 | |
Book Open Access | Engineering Library | 381.142 ECO 4 (Browse shelf(Opens below)) | 4 | Available | 0014568 | |
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Book Open Access | Engineering Library | 381.142 ECO 6 (Browse shelf(Opens below)) | 6 | Available | 0014570 | |
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Book Open Access | Engineering Library | 381.142 ECO 9 (Browse shelf(Opens below)) | 9 | Available | 0014573 | |
Book Open Access | Engineering Library | 381.142 ECO 10 (Browse shelf(Opens below)) | 10 | Available | 0014574 | |
Book Open Access | Engineering Library | 381.142 ECO 11 (Browse shelf(Opens below)) | 11 | Available | 0014564 |
Contents
Chapter 1. Overview of e-commerce framework
Chapter 9. Network Infrastructure
Chapter 2. Framing the market Opportunity
Chapter 3. Business Models
Chapter 4. Customer Interface
Chapter 5. Market Communication s and Branding
Chapter 9. Network Infrastructure
Case 7. Hotmail: Free E-Mail for Sale
Includes bibliographical references
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