Business today / Michael H. Mescon, Courtland L. Bovée, and John V. Thill.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 10th editionDescription: 1 v. (various pagings) ; 29 cmISBN:- 0130912638
- 9780130912633
- 658 23 MES
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658 MES 1 (Browse shelf(Opens below)) | 1 | Available | BUML23112283 |
CONTENTS
PART 1: CONDUCTING BUSINESS IN THE GLOBAL ECONOMY
CHAPTER 1: FUNDAMENTALS OF BUSINESS AND ECONOMICS
why study business
what is a business
what is an economic system
e.tc
CHAPTER 2: ETHICS AND SOCIAL RESPONSIBILITY OF BUSINESS
ethics in the workplace
social responsibility in business
business's response to the needs of society
e.tc
CHAPTER 3:GLOOBAL BUSINESS
the global business environment
fundamentals of international trade
e.tc
PART 2: STARTING AND EXPANDING A SMALL BUSINESS
CHAPTER 4: SMALL BUSINESS, NEW VENTURES, AND FRANCHISES
Understanding the world of small business
starting and expanding a small business
e.tc
CHAPTER 5: FORMS OF BUSINESS OWNERSHIP AND BUSINESS COMBINATIONS
choosing a form of business ownership
understanding business combinations
e.tc
PART 3: MANAGING A BUSINESS, INFORMATION SYSTEMS, AND PRODUCTION
CHAPTER 6: FUNCTIONS AND SKILLS OF MANAGEMENT
what is management
management skills
e.tc
CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
designing an effective organizational structure
working in teams
e.tc
CHAPTER 8: TECHNOLOGY AND INFORMATION MANAGEMENT
what is an effective information management
the role of computers in information management
e.tc
CHAPTER 9: PRODUCTION OF QUALITY GOODS AND SERVICES
understanding production and operations management
designing the production process
e.tc
PART 4: MANAGING EMPLOYEES
CHAPTER 10: MOTIVATION, TODAY'S WORKFORCE AND EMPLOYEE-MANAGEMENT RELATIONS
understanding human relations
motivating employees
e.tc
CHAPTER 11: HUMAN RESOURCES MANAGEMENT
understanding what human resources mangers do
planning for a company's staffing needs
e.tc
PART 5: DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS
CHAPTER 12: FUNDAMENTALS OF MARKETING AND CUSTOMER SERVICE
what is marketing
the importance of understanding customer
e.tc
CHAPTER 13: PRODUCT AND PRICING STRATEGIES
developing product strategies
developing brand and packaging strategies
e.tc
CHAPTER 14: DISTRIBUTION STRATEGIES
selecting the most effective distribution channels
selling products through intermediaries
e.tc
CHAPTER 15: PROMOTIONAL STRATEGIES
the promotional mix
personal selling
e.tc
PART 6: MANAGING ACCOUNTING AND FINANNCIAL RESOURCES
CHAPTER 16: ACCOUNTING
what is accounting
what are the fundamentals accounting accounting concepts
e.tc
CHAPTER 17: FINANCIAL MANAGEMENT AND BANKING
what does financial management involve
the U.S financial system
e.tc
CHAPTER 18: SECURITIES
types of securities investments
investors and investing
e.tc
PART 7: FOCUSING ON SPECIAL TOPICS IN BUSINESS
Includes bibliographical references and indexes.
There are no comments on this title.