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Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor

By: Contributor(s): Publication details: Boston : Houghton Mifflin company, C2002Edition: 7th editionDescription: xxxi, (various pagings) : col.ill. ; 28 cmISBN:
  • 0618280553
  • 9780618280551
Subject(s): DDC classification:
  • 22 650 PRI
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 650 PRI 2 (Browse shelf(Opens below)) 2 Available 0025984

PART I. THE ENVIRONMENT OF BUSINESS
1. Exploring the world of business
2. Being ethical and socially responsible
3. Exploring global business

PART II. TRENDS IN BUSINESS TODAY
4. Navigating the world of e-books
5. Choosing a form of business ownership
6. Small business, entrepreneurship and franchises

PART III. MANAGEMENT AND ORGANIZATION
7. Understanding the management process
8. Creating a flexible organization
9. producing quality goods and services

PART IV. HUMAN RESOURCES
10. Attracting and retaining the best employees
11. Motivating and satisfying employees
12. Enhancing union-management relations

PART V. MARKETING
13. Building customer relationships through effective management
14. Creating and pricing products that satisfy customers
15. Wholesaling, retailing, and physical destruction
16. Developing integrated marketing communications

PART VI. INFORMATION FOR BUSINESS STRATEGY AND DECISION-MAKING
17. Acquiring, organizing and using information
18. Using accounting information

PART VII. FINANCE AND INVESTMENT
19. Understanding money, banking and credit
20. Mastering financial management
21. Understanding securities, markets and investments

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