Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publication details: Boston : Houghton Mifflin company, C2002Edition: 7th editionDescription: xxxi, (various pagings) : col.ill. ; 28 cmISBN:- 0618280553
- 9780618280551
- 22 650 PRI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 650 PRI 2 (Browse shelf(Opens below)) | 2 | Available | 0025984 |
PART I. THE ENVIRONMENT OF BUSINESS
1. Exploring the world of business
2. Being ethical and socially responsible
3. Exploring global business
PART II. TRENDS IN BUSINESS TODAY
4. Navigating the world of e-books
5. Choosing a form of business ownership
6. Small business, entrepreneurship and franchises
PART III. MANAGEMENT AND ORGANIZATION
7. Understanding the management process
8. Creating a flexible organization
9. producing quality goods and services
PART IV. HUMAN RESOURCES
10. Attracting and retaining the best employees
11. Motivating and satisfying employees
12. Enhancing union-management relations
PART V. MARKETING
13. Building customer relationships through effective management
14. Creating and pricing products that satisfy customers
15. Wholesaling, retailing, and physical destruction
16. Developing integrated marketing communications
PART VI. INFORMATION FOR BUSINESS STRATEGY AND DECISION-MAKING
17. Acquiring, organizing and using information
18. Using accounting information
PART VII. FINANCE AND INVESTMENT
19. Understanding money, banking and credit
20. Mastering financial management
21. Understanding securities, markets and investments
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