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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by Series: McGraw-Hill series in marketing
Edition: 2nd edition.
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Engineering Library (1)Call number: 381.072 KIN 1.

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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush. by Series: McGraw-Hill series in marketing
Edition: 3rd edition
Publication details: New York : McGraw-Hill, c1988
Availability: Items available for loan: Engineering Library (1)Call number: 658.81 AND.

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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Series: McGraw-Hill series in marketing
Edition: 10th edition
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Health Sciences Library (3)Call number: 658.8 STA 1, ...

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