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Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler.

Contributor(s): Publication details: Evanston, Ill. : Northwestern University Press : Kellogg School of Management ; London : Kogan Page, c2005.Description: xiii, 264 p. : ill. ; 23 cmISBN:
  • 0810122278 (pbk. : alk. paper)
Subject(s): DDC classification:
  • W 82 K29 2005  K29 2005
Online resources:
Contents:
Contents Part I: Emerging Technologies: The Fuel of Biotechnology, 1 Promises and Challenges of the U.S. Stem Cell Industry, Whit Alexander and Shail Thaker 2 Pharmacogenomics: Overcoming the Hurdles to Adoption, Janette Chung, Peggy Mathias, and Rebecca Wildman 3 Nanobiotechnology: Applications and Commercialization Strategies, Badri Amurthur, Barry Grant, Markus Hildinger, Eric Hyllengren, Mohammed Ladha, Michael Masters, Daniel Shuffrin, and Jing Ye Part II: The Business of Science: Enhancing the Value of the Innovations through the Perfect Business Model, 4 Sustaining Platforms, Erich Hoefer, Sriram Jambunathan, Anne Tse, and Mariona Vincens 5 Mergers and Acquisitions as a Strategic Alternative in Biotech, Andrew Ingley, Gregory Lief, and Jeanne Lukacek Part III: The Home Stretch: Commercializing and Capturing the Value of the Innovation, 6 Biologics Manufacturing: The Make or Buy Decision, Anurag Bagaria 7 Pharming Factories, Andrew Ingley, James Pavlik, and Ty Smith 8 The Role of Marketing, Dario Benavides, Lanier Coles, Gary Dulaney, Vanessa Rath, and Carla Yarger 9 To DTC or Not to DTC: Direct-to-Consumer Marketing in Medical Devices, Roy Katz, Edna Lazar, Christopher Pfaff, and Thomas Walsh 10 The Forgotten Issue: Reimbursement in Biotechnology, Raj Changrani, William Gangi, Alice Manard, Seung Sohn, and Steven Stark
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Health Sciences Library W 82 K29 2005 (Browse shelf(Opens below)) 1 Available MBAL22010962
Book Open Access Book Open Access Health Sciences Library W 82 K29 2005 (Browse shelf(Opens below)) 1 Available MBAL22010963

Includes bibliographical references and index.

Contents

Part I: Emerging Technologies: The Fuel of Biotechnology,
1 Promises and Challenges of the U.S. Stem Cell Industry,
Whit Alexander and Shail Thaker
2 Pharmacogenomics: Overcoming the Hurdles to Adoption,
Janette Chung, Peggy Mathias, and Rebecca Wildman
3 Nanobiotechnology: Applications and Commercialization Strategies,
Badri Amurthur, Barry Grant, Markus Hildinger, Eric Hyllengren,
Mohammed Ladha, Michael Masters, Daniel Shuffrin, and Jing Ye

Part II: The Business of Science: Enhancing the Value of the Innovations
through the Perfect Business Model,
4 Sustaining Platforms,
Erich Hoefer, Sriram Jambunathan, Anne Tse, and Mariona Vincens
5 Mergers and Acquisitions as a Strategic Alternative in Biotech,
Andrew Ingley, Gregory Lief, and Jeanne Lukacek

Part III: The Home Stretch: Commercializing and Capturing the Value of
the Innovation,
6 Biologics Manufacturing: The Make or Buy Decision,
Anurag Bagaria
7 Pharming Factories,
Andrew Ingley, James Pavlik, and Ty Smith
8 The Role of Marketing,
Dario Benavides, Lanier Coles, Gary Dulaney, Vanessa Rath, and Carla
Yarger
9 To DTC or Not to DTC: Direct-to-Consumer Marketing in Medical
Devices,
Roy Katz, Edna Lazar, Christopher Pfaff, and Thomas Walsh
10 The Forgotten Issue: Reimbursement in Biotechnology,
Raj Changrani, William Gangi, Alice Manard, Seung Sohn, and Steven
Stark

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