Tourism management / Stephen J. Page.

Contents

1. Tourism today: Why is it a global phenomenon embracing all our lives?
Case study 1.1 The Maldives, tourism and sea level change
Case study 1.2 Water equity issues and sustainability in the developing world
Case study 1.3 Tourism and poverty alleviation

2. Tourism: Its origins, growth and future
Case study 2.1 Changing patterns of spa development as a form of tourism
Case study 2.2 The evolution of tourism in the USA, 1750s to 1850s - from spas and mineral springs to the coast
Case study 2.3 Tourism and the first world war
Case study 2.4 Tourism in the inter-war years
etc.

3. Demand: Why do people engage in tourism?
Case study 3.1 Volunteer tourism
Case study 3.2 The emergence of ecotourism markets in Brazil
Case study 3.3 Emergent forms of tourism demand - dementia and tourism

4. Transporting the tourist I: Surface transport
Case study 4.1 Innovation in coach travel - Stagecoach's megabus.com
Case study 4.2 Tourist travel by rail - the Trans-Siberian railway

5. Transporting the tourist II: The aviation sector
Case study 5.1 Creating the world's largest airline: The United-Continental merger in 2010
Case study 5.2 The performance and competitiveness of Chinese airlines
Case study 5.3 The low-cost carrier: The southwest phenomenon

6. Accommodation and hospitality services
Case study 6.1 Spa hotel development in Australia
Case study 6.2 The Chinese hotel sector

7. Tour operating retailing
Case study 7.1 New technology and the holiday rep
Case study 7.2 Thomas Cook's Let's Go! integrated marketing campaign
Case study 7.3 Tripadvisor, ewom and the rise of internet ratings of tourism products and sevices

8. Visitor attractions and events
Case study 8.1 Events as attractions
Case study 8.2 The international meetings market and work of the international congress and convention association (ICCA)

9. The management of tourism
Case study 9.1 The evolution of research on services marketing
Case study 9.2 The disney model of customer care
Case study 9.3 A feasibility study for a new tourism attraction: The scope and range of issues

10. The public sector and tourism

11, Managing the visitor and their impacts
Case study 11.1 The challenge of managing tourism growth: The case of Vietnam
Case study 11.2 Managing the tourist impact in Venice

12. The future of tourism: Post tourism?
Case study 12.1 The tourism strategy of Turkey to 2023
Case study 12.2 Understanding the future drivers of change for global tourism

Index : p. 455-467