The Business environment : challenges and changes / Ian Brooks, Jamie Weatherston

PART I: THE BUSINESS ENVIRONMENT

THE BUSINESS ENVIRONMENT
environmental forces
the organisation
e.tc

THE COMPETITIVE ENVIRONMENT
introduction
the traditional economic view
the market for goods and services
e.tc

THE INTERNATIONAL ECONOMIC ENVIRONMENT
Introduction
macroeconomic accounts
macroeconomic goals
e.tc

THE TECHNOLOGICAL ENVIRONMENT
Introduction
why is technology important
e.tc

THE SOCIAL AND DEMOGRAPHIC ENVIRONMENT
Introduction
national culture
demographic forces
e.tc

THE ECOLOGICAL ENVIRONMENT
Introduction
the impact of the marketplace on the ecological environment: an economic perspective
e.tc

THE POLITICAL AND LEGAL ENVIRONMENT
Introduction
the impact of political decisions at different geo-political scales
e.tc

THE PUBLIC SECTOR ENVIRONMENT
Dynamism in the public sector
privatisation and deregulation
e.tc

CHALLENGES AND CHANGES
Introduction
the nature of the business environment
e.tc

PART II: CASE STUDIES
introduction
growth and dynamism in higher education
uniliver
.etc

Includes index.