Business research methods / William G. Zikmund.
Series: The Dryden Press series in managementPublication details: Fort Worth, TX : Dryden Press, c2000.Edition: 6th editionDescription: xxix, (various pagings) : ill. ; 27 cmISBN:- 9780030258176
- 0030258170
- 658.403072 21 ZIK
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Management Sciences Library | 658.403072 ZIK 1 (Browse shelf(Opens below)) | 1 | Available | PALL21120003 |
Contents;
Part I: Introduction
1. The role of business research
2. Information systems and knowledge management
3. Theory building
4. The research process: An overview
5. Ethical issues in business research
Part II: Beginning stages of the research process
6. problem definition and the research proposal
7. Exploratory research and qualitative analysis
8. Secondary data
Part III: Research methods for collecting primary data
9. Survey research: An overview
10. Survey research: Basic methods of communication with respondents
11. Observation methods
12. Experimental research
Part IV: Measurement concepts
13. Measurement and scaling concepts
14. Attitude measurement
15. Questionnaire design
Part V: Sampling and fieldwork
16. Sample designs and sampling procedures
17.Determination of sample size: A review of the statistical theory
18. Fieldwork
Part VI: Data analysis and presentation
19. Editing and coding: Beginning to transform raw data into information
20. Basic data analysis: Descriptive statistics
21. Univariate analysis
22. Bivariate analysis: Tests of difference
23. Bivariate analysis: Measures of association
24. Multivariate analysis
25. Communicating research results: Report, representation, and follo-up
Part VII: Cases
Part VIII: Video cases and video research projects
Includes bibliographical references and index.
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