Business research methods / William G. Zikmund.

Contents;

Part I: Introduction
1. The role of business research
2. Information systems and knowledge management
3. Theory building
4. The research process: An overview
5. Ethical issues in business research

Part II: Beginning stages of the research process
6. problem definition and the research proposal
7. Exploratory research and qualitative analysis
8. Secondary data

Part III: Research methods for collecting primary data
9. Survey research: An overview
10. Survey research: Basic methods of communication with respondents
11. Observation methods
12. Experimental research

Part IV: Measurement concepts
13. Measurement and scaling concepts
14. Attitude measurement
15. Questionnaire design

Part V: Sampling and fieldwork
16. Sample designs and sampling procedures
17.Determination of sample size: A review of the statistical theory
18. Fieldwork

Part VI: Data analysis and presentation
19. Editing and coding: Beginning to transform raw data into information
20. Basic data analysis: Descriptive statistics
21. Univariate analysis
22. Bivariate analysis: Tests of difference
23. Bivariate analysis: Measures of association
24. Multivariate analysis
25. Communicating research results: Report, representation, and follo-up

Part VII: Cases

Part VIII: Video cases and video research projects

Includes bibliographical references and index.