Business communication today / Courtland L. Bovée, and John V. Thill.

Table of Contents


Part 1 Foundations of Business Communication
Chapter 1 Communication Successfully in an Organization
Communication Close-up at Disney
The Communication Connection
Communication Business, and You
The Internal Communication Network, etc.

Chapter 2 Understanding Business Communication
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The Basic Forms of Communication
The process of communication
Special Problems of Business Communication, etc.

PART 2 THE WRITING PROCESS
Chapter 3 Planning Business Messages
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Understanding the composition process
Defining your purpose
Analyzing your audience, etc.

Chapter 4 organizing and composing Business Messages
Organizing and Composing Business Messages
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The case for Being well Organized, etc.

Chapter 5 Revising Business Messages
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Practicing the craft of Revision
Selecting the Right words
Creating Effective Sentences, etc.

PART THREE LETTERS, MEMOS AND OTHER BRIEF MESSAGES
Chapter 6 Writing Direct Requests
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Organizing direct request
Placing orders
Requesting routine information and action, etc.

Chapter 7 Writing Routine , Good-News, and Goodwill Messages
Communication Close-up at pepsiCO
Planning Positive Messages
Writing Positive Replies
Responding Favorably to Claim and Adjustment Request, etc.

Chapter 8 Writing Bad-News Messages
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Easing the pain of Bad -New Messages
Conveying Bad News about orders
Communicating Negative Answers and Information, etc.

Chapter 9 Writing Persuasive Messages
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Preparing to Write a persuasive message
Writing persuasive Requests for Action, etc.

PART FOUR EMPLOYMENT MESSAGES
Chapter 10 Writing Resumes and Application Letters
communication Close-up at Mobil
Thinking about your career
Writing a Resume
Writing an Application Letter, etc.

Chapter 11 Interviewing for employment and following up
communication Close-up at IBM
Interviewing with potential Employers
Following up after the Interview, etc.

PART FIVE REPORTS AND PROPOSALS
Chapter 12 Using Reports and Proposals as Business Tools
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What makes a Good Business Report
How companies use Reports and Proposals, etc.

Chapter 13 Gathering and Interpreting Information
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Six steps in Report Preparation
Defining the problem
Outlining Issues for Analysis
Preparing the work plan, etc

Chapter 14 Developing visual aids
communication Close-up at Bridge stones/ Firestone
Planning Visual Aids
Designing Visual Aids, etc.

Chapter 15 Writing Reports and Proposals
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Preparing to write reports and proposals
Organizing Informational Reports, etc.

Chapter 16 Completing formal Reports and Proposals
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The report process
Components of a formal report, etc.

PART SIX ORAL COMMUNICATION
Chapter 17 Listening, Interviewing, and Conducting Meetings
Chapter 18 Giving speeches and oral presentations

PART SEVEN INTERCULTURAL COMMUNICATION AND BUSINESS TECHNOLOGY
Chapter 19 Communicating Inter culturally and Internationally
Chapter 20 Communicating through business Technology
PART EIGHT SPECIAL TOPICS IN BUSINESS COMMUNICATION

COMPONENT CHAPTER A
COMPONENT CHAPTER B
COMPONENT CHAPTER C

Includes bibliographical references p. i-iv , Organization index: p. viii-x,Subject Person Index: p. xii-xxix