Corporate communication : A guide to theory and practice / Joep Cornelissen.

Content

Part 1 Introduction to corporate communication
1. Defining corporate communication
1.1Introduction
1.2 Scope and definitions
1.3 Chapter summary

1. Corporate communication in contemporary organizations
2.1 Introduction
2.2 Historical background
2.3 Integrated communication
2.4 Drivers for integrated communication market- and environment -based drivers communication-based drivers
organizational drivers
2.5 Organizing communication
Etc.

PART 2 Conceptual foundations
3. Stakeholder management and communication
3.1 Introduction
3.2 Stakeholder management
3.3 The nature of stakes and stakeholders
3.4 Stakeholder communication stakeholder salience model the power-interest matrix
3.5 Stakeholder engagement and collaboration
Etc.

4 Corporate Identity , corporate branding and corporate reputation
4.1 Introduction
4.2 Corporate identity, image and reputation
4.3 Corporate branding
4.5 Chapter summary

PART 3 Corporate communication in practice
5. Communication strategy
5.1 Introduction
5.2 The process of communication strategy
5.3 The content of communication strategy
5.4 Chapter summary

6. Strategic planning and campaign management
6.1 Introduction
6.2 Planning and executing programmes and campaigns
6.3 Theories on effective messages and persuasion
6.4 Chapter summary

7 Research and measurement
7.1 Introduction
7.2 Research and evaluation
7.3 Measuring corporate reputation
7.4 Chapter summary

Part 4 Specialist areas in corporate communication
8 Media relations
8.1 Introductions
8.2 Journalism and news organizations
8.3 News and corporate reputation
8.4 Framing news stories
8.5 The new media landscape
Etc.

9 Internal communication
9.Introduction
9.2 Defining internal communication
9.3 Internal communication and organizational identification
9.4 Voices, silence and stimulating employees participation
9.5 Social media and communities of practices

10 Issues management and public affairs

10.1 Introduction
10.2 Defining issues
10.3 Managing issues
10.4 Influencing public policy
10.5 Chapter summary

11. Crisis communication
11.1 Introduction
11.2 Preparation for crises
11.3 Communication about a crisis
11.4 Chapter summary

PART 5 New development in corporate communication
12. Leadership and change communication
12.1 Introduction
12.2 Defining leadership and change
12.3 Communicating during a change
12.4 Community involvement programmes

13 Corporate social responsibility and community relations
13.1 Introduction
13.2 Defining corporate social responsibility
13.3 Communicating about corporate social responsibility
13.4 Community involvement programmes

Includes bibliographical references and index. p 267-272