International marketing / Daniel W. Baack, Barbara Czarnecka, Donald Baack.

CONTENTS
RESOURCES
REVIEWS
PREVIEW

PART I. Essentials of International Marketing
1. Introduction to International Marketing 2
Opening Vignette:
Overview
The Worldwide Marketplace
Types of Global Businesses


2. Culture and Cross-Cultural Marketing



3. Global Trade and Integration
Opening Vignette:
Kikkoman Soy Sauce:A Tradition of Trade
Overview
Free Trade
Integration
The World Trade Organization and Integration , ETC


4. Country Selection and Entry Strategies

Opening Vignette: Teens and Jeans: Clothing in Transition
Overview
Economic Systems
Economic Development
Global Competition and National Competitive Advantage
Industry-Level Competitive Advantage, ETC



5. International Marketing Planning, Organization and Control


PART II. International Markets and Market Research
6. Markets and Segmentation in an International Context
Opening Vignette: Musical Segmentation
Overview
Markets and Segmentation, ETC

7. International Positioning

Opening Vignette
Overview
The Nature of International Product Positioning
International Product Positioning Challenges
International Positioning Methods, etc

8. Market Research in the International Environment
Opening Vignette:
Overview
International Market Research
The International Market Research Process , etc



PART III. International Product Marketing
9. International Product and Brand Marketing
Opening Vignette: A Good Night’s Sleep
Overview
Types of Products
Classifications of Products, etc

10. International Product Standardization and Adaptation
Opening Vignette;
Overview
Legal Systems
International Intellectual Property Protection , etc.


PART IV. International Pricing and Finance
11. International Pricing
Opening Vignette: Wind Turbines in Finland:Pricing Sustainability and Economic Incentives
Overview
The Nature of Price 302International Prices
Price and Perception
International Pricing Methods , etc.


12. International Finance and Pricing Implications
Opening Vignette: Pricing ArcelorMitall Steel Globally
Overview
Money and Currency
Methods of Payment and Banking
International Finance , etc


PART V. International Place or Distribution
13. International Marketing Channel Management
Opening Vignette:
Overview
International Marketing Channels
International Marketing Channel Decisions, etc.


14. International Distribution: Exporting and Retailing
Opening Vignette: Exporting and the Business-to-BusinessMarket: Alibaba.com
Overview
Exporting Choices

PART VI. International Promotion
15. Globally Integrated Marketing Communications

Opening Vignette: Advertising Jewelry
Overview
The Communication Process , etc.

16. International Sales Promotions and Public Relations
Opening Vignette: Marketing Herbal Remedies
Overview
International Sales Promotions
International Consumer Promotions

Includes Bibliography: p 579-606
Index: p 621- 632