Modern Political Communication: Mediated Politics in Uncertain Times / James Stanyer

CONTENT

PART 1 EXCLUSION, INTIMACY AND THE DRIVE FOR POPULAR SUPPORT
1 DATA-DRIVEN ELECTIONEERING AND THE COSTS OF EXCLUSIVE CAMPAIGN COMMUNICATION
The rise of the floating voter
Market research and the electorate
Targeted communication
The rising cost of campaign communication
The include and the excluded voter, etc

2 GOVERNING AND THE PUSH FOR EFFECTIVE PROMOTION
The all-Encompassing Promotional rationale
Hitting the ground running
The unpredictable nature of governing, and worsening media relations
Rebutting and bypassing the news
The rise of 'process coverage', etc.

3 PERSONALIZED POLITICS AND THE EROSION OF PRIVACY
The rise of the recognizable politician
Intimate Politicians
Disclosing and Exposing the personal

PART II NEWS AND THE POLITICS OF MARKET-DRIVEN MEDIA
4 THE NEWS MEDIA, THEIR AUDIENCES AND CHANGING
Organizational Roles: From Informing citizens to pleasing consumers
News audiences as Citizens
The end of the old order
Re conceptualizing the role of news in uncertain

5 THE MEDIA AND THE POPULIST POLITICAL IMPULSE
Political Populism
The Media and Political Populism
Talk radio; The voice of the people or channels of resentment?
The British press and reactionary populism
The European other

PART III COMMUNICATIVE ENGAGEMENT AND THE EXERCISE OF POLITICAL
6 TURNING ON, TUNING OUT?
A Diverse but unequal citizenry
The Interested and the disinterested citizen
Communicative engagement gaps
The vicious circle

7 THE RISE OF SELF-EXPRESSIVE POLITICS
Opportunities for self-expression
The Communicating Public?
The loudest and quietest voices
Young people and political attitude-expression

Includes References: p. 189-212, Index: p. 213-222