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Retailing / Dale M. Lewison, M. Wayne DeLozier.

By: Contributor(s): Publication details: Columbus, Ohio : Merrill Pub. Co., c1989.Edition: 3rd edDescription: xvi, 798 p. : ill. ; 26 cmISBN:
  • 0675209846
Subject(s): DDC classification:
  • 658.8/7 20 LEW
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Table of contents
PART ONE
Retail strategies: Delineating the dimensions of retailing
1. The nature of retailing 2-27
2. Strategic retail management 32-52

PART TWO
ENVIRONMENTAL SCAN: ANALYZING THE ENVIROMENTS THE ENVIROMENTS OF RETAILING
3. The competitive behavior of retail institutions 60-95
4. The buying behavior of consumers 106-144
5. The regulatory Aspects of retailing 150-162
6. The retail information system 176-198

PART THREE
APPRAISING THE RETAILER'S RESOURCES
7. Financial management: Managing and controlling the retailer's finances 208-226
8. Organization Management: Organizing and staffing the retail firm 240
9. Facilities management: Designing and securing the retail store 282-342

PART FOUR MARKET SELSCTION: EVALUATING RETAIL MARKETS
10.Analysing regional and local markets 332
11. Retail trading areas: Identification, Evaluation, and selection 357-373

PART FIVE
RETAIL MIX MANAGEMENT: IMPLEMENTING THE RETAIL MIX
12. Place strategy: Selecting retail sites 380-400
13. Product strategy: Planning merchandise assortments 404-435
14. Service station strategy: Providing sales support services 442-451
15. Buying process: Buying merchandise assortments 496-512
16. Procurement process: Procuring merchandise assortments 496-512
17. Merchandise-Planning process: Planning merchandise budgets and lists 516-532
18. Merchandise-Control process: Controlling Merchandise-Inventory systems 538-551
19. Price strategy: Establishing the retail price 560-577
20. Advertising strategy: directing the advertising function 590-619
21. Selling strategy: Handling the personal selling process 624-637
22. Promotions strategy: Managing retail displays, Sales promotions and Publicity 644-658

PART SIX
ADDITIONAL CONSIDERATIONS: JUDGING AND EXPLORING OPPORTUNITIES
23. Service retailers: Exploring growth Opportunities 666-679
24. Retailing careers Judging career opportunities 686-703

Name index 787
Subject Index 791










Includes bibliographies references and indexes.

Includes bibliographies and indexes.

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