Strategic management / Gregory G. Dess, and Alex Miller
Series: McGraw-Hill series in managementPublication details: New York : McGraw-Hill, Inc., c1993Description: xix, 924 p. : ill.(some.col.) ; 24 cmISBN:- 0070165696
- 9780070165694
- 22 658.4012 DES
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658.4012 DES 1 (Browse shelf(Opens below)) | 1 | Available | BUML24020480 |
CONTENTS
PART 1: A MANDATE FOR STRATEGIC MANAGEMENT
A mandate for strategic management
why is strategic management important
what is strategic management
E.tc
The external environment : Identifying opportunities and threats
Obtaining and using environmental information
The general environment
E.tc
Assessing the internal environment: Determining strengths and weaknesses
The value chain: A framework for studying a firm's strengths and weaknesses
Beyond the value chain: Other issues in internal analysis
E.tc
PART II: STRATEG FORMULATION
Strategic management at the business level: Managing for competitive advantage
Competitive advantages
Market focus and competitive advantage
E.tc
Strategic management at the functional level: Managing for customer value
Managing strategically at the functional level
Kaizen: Continually improving customer value
E.tc
Strategic management at the corporate level: Diversification for stockholder value
The role of diversification
Evaluating the benefits of diversification
E.tc
Strategic management at the international level: Managing for global success
The importance of a worldwide perspective on strategy
Entry strategies for international expansion
E.tc
PART III: STRATEGY IMPLEMENTATION
Translating strategy into action and achieving integration
A framework for understanding implementation issues
Tactical aspects of strategy implementation
E.tc
Strategy implementation: The role of organizational structure
Dimensions of structure
Types of structure
E.tc
Implementing strategy: Ensuring strategic control
Strategic control and evaluation
Alternative approaches to control in organizations
Leadership, culture, and ethics
Leadership: A strategic perspective
Developing a strong organizational culture
PART IV: CASE ANALYSIS
Analysing strategic situations and cases
How to perform a strategic analysis
E.tc
Includes index
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