Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / Robin Lowe and Sue Marriott.
Publication details: Amsterdam ; Boston ; Oxford ; Elsevier Butterworth-Heinemann, c2006.Edition: 1st editionDescription: xxv, 444 p. : ill. (some col.) ; 25 cmISBN:- 0750669209 (pbk.)
- 9780750669207
- 338.04 22 LOW.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 338.04 LOW. 1 (Browse shelf(Opens below)) | 1 | Available | BUML23080321 |
Contents:
Part 1 Concepts
Chapter 1 what is enterprise and where do we find it?
learning objectives
introduction
The evolving conceptual perspectives of entrepreneurship, etc
Chapter 2 What entrepreneurs are like, and what they do
learning objectives
introduction
what entrepreneurs are like, etc
Chapter 3 Innovation and its management
learning objectives
introduction
The nature and role of market-based innovation, etc
Chapter 4 Learning, Decision-making and leadership
learning objectives
introduction
The nature of individual learning and enterprise, etc
Part II Contexts
Chapter 5 The personal enterprise environment
learning objectives
introduction
Female entrepreneurship, etc
Chapter 6 The enterprise environment and entrepreneurial response
learning objectives
introduction
The entrepreneurial environment, etc
Chapter 7 The social, public and not-for-profit context
learning objectives
introduction
corporate social responsibility, etc
Chapter 8 Multicultural entrepreneurship
learning objectives
introduction
The characteristics and impact of entrepreneurship in different cultures, etc
Part III Commercialization
Chapter 9 Opportunity identification and solution development
learning objectives
introduction
The identification of opportunities, etc
Chapter 10 Enterprise planning and risk management
learning objectives
introduction
The developmental stages of the business, etc
Includes index : p.437-444
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