Agricultural marketing enterprises for the developing world : with case studies of indigenous private, transnational, cooperative, and parastatal enterprise / John C. Abbott.
Publication details: Cambridge [Cambridgeshire] ; New York : Cambridge University Press, 1987.Description: xi, 217 p. : ill. ; 24 cmISBN:- 0521325978
- 0521339081 (pbk.)
- 381.41091724 19 ABB
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Agriculture and Animal Sciences Library | 381.41091724 ABB 1 (Browse shelf(Opens below)) | 1 | Available | 0028410 | |
Book Open Access | Agriculture and Animal Sciences Library | 381.41091724 ABB 2 (Browse shelf(Opens below)) | 2 | Available | 0028407 |
CONTENTS
1. Introduction;
marketing: meaning and responsibilities
role of government in marketing
alternative marketing enterprises
e.tc
2. The marketing enterprise and economic development;
the determination of market price
optimum allocation of resources
role of marketing in the development process
e.tc
3. Indigenous private enterprise;
the successful hawker-Dominica
e.tc
4. Transnational enterprises;
pepper for tobacco
cassava exports from Thailand
Jamaica Broilers
e.tc
5. Co-operatives;
6. Parastatals;
7. Developing an effective marketing structure;
Indigenous private enterprise
Transnationals
Co-operatives
parastatals
e.tc
8. Managing a marketing enterprise
planning operations
business management
business controls
e.tc
Includes bibliographies and index.
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