Agricultural marketing enterprises for the developing world : with case studies of indigenous private, transnational, cooperative, and parastatal enterprise / John C. Abbott.

CONTENTS

1. Introduction;
marketing: meaning and responsibilities
role of government in marketing
alternative marketing enterprises
e.tc

2. The marketing enterprise and economic development;
the determination of market price
optimum allocation of resources
role of marketing in the development process
e.tc

3. Indigenous private enterprise;
the successful hawker-Dominica
e.tc

4. Transnational enterprises;
pepper for tobacco
cassava exports from Thailand
Jamaica Broilers
e.tc

5. Co-operatives;

6. Parastatals;

7. Developing an effective marketing structure;
Indigenous private enterprise
Transnationals
Co-operatives
parastatals
e.tc

8. Managing a marketing enterprise
planning operations
business management
business controls
e.tc

Includes bibliographies and index.