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Broadcasting, cable, the Internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Barry L. Sherman, Fritz Messere.

By: Contributor(s): Publication details: Boston : McGraw-Hill, c2000.Edition: 4th edDescription: xvii, 330 p. : ill. ; 26 cmISBN:
  • 0072904410 (softcover)
  • 9780072904413
Subject(s): DDC classification:
  • 384.0973 21 DOM
LOC classification:
  • HE8689.8 .D66 2000
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Natural Resources and Environmental Sciences Library 384.0973DOM (Browse shelf(Opens below)) 1 Available NAML25040012

Table of contents

Part 1: Foundation

1. History of Broadcast Media

2. History of Cable, Home Video and the Internet

3. Audio and Video Technology

Part 2: Hoe It Is

4. Radio Today

5. Broadcast and Cable Television Toady

6. The Internet and New Media Today

Part 3: How Its Done

7. The Business of Broadcasting and Cable

8. Radio Programming

9. Television Programming

Part 4: How Its Controlled

10. Rules and Regulations

11. Self- Regulation and Ethics

Part 5: What It Does

12. Ratings and Audience Feedback

13. Effects

14. The International Scene

Index



Includes bibliographical references and index.

Includes Index

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