Entrepreneurship

TABLE OF CONTENTS

I The Entrepreneurial perspective 5
Introduction 5
1. The nature and importance of entrepreneurship 6
2. The entrepreneurial mind set 30
3. Entrepreneurial intentions and corporate entrepreneurship58
4. International entrepreneurship opportunities88
II. creating and starting the venture 111
Introduction 111
5. Creativity, the business idea, and opportunity analysis 112
6. Intellectual property and other legal issues for the entrepreneur 144
7. The business plan: Creating and starting the venture 172
8. The marketing plan 208
9. The organizational plan 238
10. The financial plan 264
III. Financing the new venture 287
Introduction 287
11. Sources of capital 288
12. Informal risk capital, venture capital, and going public 316
IV. Managing, Growing and ending the new venture 362
Introduction 362
13. Entrepreneurial strategy: Generating and exploiting new entries 363
14. Strategies for growth and managing the implications of growth 391
15. Going global 423
16. Accessing resources for growth from external sources 443
17. Ending the venture 471
V. Case studies 496
Working questions 497
Competing for development (B1): The intermediate technology development group 503
Social enterprise under diversity: Bridge EXP in Kibera (A) 509
Care Kenya: Making social Enterprise sustainable 537
Yogurt mamas: Probiotics in Tanzania 551
Index 573