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The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp, and Tom Collins. by
Publication details: New York : Plume, [1992]
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 RAP 1.

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MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. by
Publication details: New York : McGraw-Hill, c1988 (1989 printing)
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 RAP 1.

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