Trademarks and unfair competition / Beverly W. Pattishall, David Craig Hilliard & Joseph Nye Welch II

Contents

Chart 1 Principles of trademark and unfair competition law

1.01 Historical development
1.02 The nature of trademark and unfair competition law
1.03 Protection of the private interest
1.04 Protection of the public interest
1.05 The monopoly phobia

Chapter 2 Creation and maintenance of trademark rights
2.01 Introduction
2.02 Adoption and use
2.03 Priority
2.04 Distinctive, suggestive and descriptive terms
2.05 Geographical terms
etc.

Chapter 3 Trademark registration and administrative proceedings
3.01 Introduction
3.02 The benefits of federal registration
3.03 Acquisition and maintenance of federal registrations
3.04 State registrations
3.05 Foreign registrations
etc

Chapter 4 Loss of rights
4.01 Introduction
4.02 Generic terms
4.03 Abandonment
4.04 Assignment without goodwill
4.05 Licensing and franchising

Chapter Infringement of trademark rights
5.01 Likelihood of confusion, mistake or deception
5.02 similarity of appearance, sound or connotation
5.03 Marking environment
5.04 Similarity of goods environment
5.05 Intent
etc.

Chapter 6 Proof of Infringement
6.01 Introduction
6.02 The element of proof
6.03 Surveys and experts


Chapter 7 special defenses and limitations
7.01 Introduction
7.02 Laches and acquiescence
7.03 Unclean hands
7.04 Antitrust violations
7.05 Concurrent rights
etc

Chapter 8 trade identity law
8.01 Dilution
8.02 Misrepresentation
8.03 Configuration and trade dress
8.04 Misappropriation
8.05 Distinctive advertising and merchandising
etc.

Chapter Jurisdiction and remedies
9.01 Jurisdiction
9.02 Remedies

Chapter 10 Government regulation
10.01 The federal trade commission
A. Organization and procedures
B. Constitutionality
C. Tests of deceptiveness
D. Tests of unfairness

Includes references and index.