Marketing strategy/

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Publication details: United States of America : Thomon South-Western, 2005.Edition: 3r edDescription: xx; 628 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Open Access	Engineering Library	658.8 FER 1 (Browse shelf(Opens below))	1	Available		0021250

Table of Contents
CHAPTER 1 MARKETING IN THE ECONOMY

1. Introduction
2. The challenges and opportunities of marketing in the new economy

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