Study guide and casebook for managerial economics / Edwin Mansfield and Elizabeth D. Manfield
Publication details: London, W.W Norton& co. ; 1999.Edition: 4th editionDescription: vii, 318 p. : ill . ; 24 cmISBN:- 0-393-97314-X
- 22 330 MAN
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book Open Access | Engineering Library | 330 MAN (Browse shelf(Opens below)) | Available | BUML23091128 |
Content
Part One ; Introduction
Chapter 1 Introduction to managerial economics
Chapter 2 Optimization techniques
Part Two : Demand and forecasting
Chapter 3 Demand theory
Chapter 4 Consumer behavior and rational choice
Chapter 5 Estimating demand functions
etc.
Part Four : Market structure, strategic behavior and pricing
Chapter 11 Perfect competition, Monopoly and Monopolistic competition
Chapter 12 Oligopoly
Chapter 13 Game theory
Chapter 14 Pricing techniques
etc.
Part Five : Risk analysis and capital budgeting
Chapter 15 Risk analysis
Chapter 16 Capital budgeting
Part Six ; Government - Business relations and the global economy
Chapter 17 Government and business
Chapter 18 Managerial economics ; Taking a global view
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