Basic business communication / Raymond V. Lesikar.

Contents;

Part 1: Fundamentals of business writing
1. Some basic introductory words
2. Adaptation and the selection of words
3. Construction of clear sentences and paragraphs
4. Writing for effect

Part 2: Basic patterns of business letters
5. Directness in initiating routine letters
6. Answering routine letters
7. Indirectness for bad news and persuasion

Part 3: Applications to specific letter situations
8. Persuasion in sales writing
9. Pattern variations in collections
10. Strategy in job application

Part 4: Fundamentals of report writing
11. Basics of report writing
12. Report structure, the shorter forms
13. Long formal reports

Part 5: Standards and physical aspects of communication
14. Graphic aids to communication
15. Physical presentation of reports and letters
16. Correctness of communication

Part 6: Other forms of business communication
17. Public speaking and oral reporting
18. Other forms of oral communication

Bibliography : p. 674-676 . _ Index : p. 677-680.