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Events management : an international approach / Nicole Ferdinand & Paul J. Kitchin.

By: Contributor(s): Publisher: Los Angeles : SAGE, 2017Edition: 2nd editionDescription: xii, 370 p. : ill. ; 24 cmISBN:
  • 9781473919099
Subject(s): DDC classification:
  • 23 394.2068 FER
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 394.2068 FER 1 (Browse shelf(Opens below)) 1 Available PALL23090819
Book Closed Access Book Closed Access Management Sciences Library 394.2068 FER 2 (Browse shelf(Opens below)) 2 Available PALL23090820

Contents;

PART 1: Introducing and international approach to events management
1. Understanding international events
2. The international events environment

PART 2: International events management in practice
3. Event design
4. Managing event projects
5. Building an events team
6. Event marketing
7. Event sponsorship
8. Financing events
9. Risk management
10. Event evaluation

PART 3: Contemporary issues in international events management
11. Social media and events
12. The sustainability agenda and events
13. A strategic approach to international event tourism
14. The future of international events

Includes bibliographical references and index.

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