Events management : an international approach / Nicole Ferdinand & Paul J. Kitchin.
Publisher: Los Angeles : SAGE, 2017Edition: 2nd editionDescription: xii, 370 p. : ill. ; 24 cmISBN:- 9781473919099
- 23 394.2068 FER
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Management Sciences Library | 394.2068 FER 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090819 | |
Book Closed Access | Management Sciences Library | 394.2068 FER 2 (Browse shelf(Opens below)) | 2 | Available | PALL23090820 |
Contents;
PART 1: Introducing and international approach to events management
1. Understanding international events
2. The international events environment
PART 2: International events management in practice
3. Event design
4. Managing event projects
5. Building an events team
6. Event marketing
7. Event sponsorship
8. Financing events
9. Risk management
10. Event evaluation
PART 3: Contemporary issues in international events management
11. Social media and events
12. The sustainability agenda and events
13. A strategic approach to international event tourism
14. The future of international events
Includes bibliographical references and index.
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