The complete book of contemporary business letters / written by Strategic Communications ; edited by Stephen P. Elliott.
Publication details: Ridgefield, Conn. : Round Lake Pub., 1996.Description: xxiv, 478 p. ; 23 cmISBN:- 0929543076
- 651.75 22 COM
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 651.75 COM 1 (Browse shelf(Opens below)) | 1 | Available | BUML24011029 |
Table of Contents
Chapter 1 SALES AND MARKETING
Dealing with the customer
Sales call follow-ups
Requests and responses
Lead generation
Promotional announcements
CHAPTER 2 ADVERTISING AND PUBLIC RELATIONS
Dealing with advertising agencies and family
Announcement to customers
Public relations companies and fees
Press releases
CHAPTER 3 CUSTOMER RELATIONS
Changes in business
Compliments
Meetings and appointments
Returned checks
Payment and returns by customer
CHAPTER 4 HANDLING CUSTOMER COMPLAINTS
Complaint justified
Complaint unjustified
CHAPTER 5 CREDIT AND COLLECTIONS
Extending and refusing credit
Collection sequence (moderate tone)
Collection sequence (stern tone)
Credit reports
CHAPTER 6 DEALING WITH SUPPLIERS
Requests and inquiries
Bids and proposals
Dissatisfied with shipment or service
Compliments and suggestion
Payment
Etc.
CHAPTER 7 PERSONAL RELATIONS
Hiring
Problems
Reference
Employee benefits
Job descriptions and evaluation
CHAPTER 8 MANAGING YOUR BUSINESS
Business logistics
Business plans, help, and housekeeping
Reservations and rentals
CHAPTER 9 INTERNAL COMMUNICATIONS
Meetings and planning
Suggestions, reports, and recommendations
Procedures and policies
Announcements
Difficult times
CHAPTER 10 COMMUNITY SERVICE
Found raising requests and responses
Serving or speaking request and responses
CHAPTER 11 JOB SEARCH
Resignation and agencies
Resumes
Letters to companies and individuals
CHAPTER 12 PERSONAL LETTERS
Sympathy, congratulations, and thank you
Personal reference
Putting issues before public officials
CHAPTER 13 BUSINESS FORMS
Internal documents and forms Correspondence
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