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Retailing Gerald Pintel & Jay Diamond.

By: Contributor(s): Publication details: Englewood Cliffs, N.J., Prentice-Hall c1971.Description: vi, 409 p. : ill. ; 25 cmISBN:
  • 0137774907
Subject(s): DDC classification:
  • 658.87 22 PIN
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.87 PIN 1 (Browse shelf(Opens below)) 1 Available 0026077

Contents;

1. The nature of retailing
2. Franchising
3. Store location and layout
4. Store organization
5. The management of personnel
6. The buying function
7. Resident buying offices
8. Merchandise pricing
9. Merchandise handling
10. Advertising
11. Promotional activities
12. Display
13. Salesmanship
14. Merchandise and expenses
15. Accounting concepts
16. Research
17. Electronic data processing

Includes bibliographies.

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