Retailing Gerald Pintel & Jay Diamond.
Publication details: Englewood Cliffs, N.J., Prentice-Hall c1971.Description: vi, 409 p. : ill. ; 25 cmISBN:- 0137774907
- 658.87 22 PIN
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658.87 PIN 1 (Browse shelf(Opens below)) | 1 | Available | 0026077 |
Contents;
1. The nature of retailing
2. Franchising
3. Store location and layout
4. Store organization
5. The management of personnel
6. The buying function
7. Resident buying offices
8. Merchandise pricing
9. Merchandise handling
10. Advertising
11. Promotional activities
12. Display
13. Salesmanship
14. Merchandise and expenses
15. Accounting concepts
16. Research
17. Electronic data processing
Includes bibliographies.
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