Introduction to business / Betty J. Brown, John E. Clow

CONTENTS

Unit 1 - The Economy and You
Chapter 1: A look at needs and wants
Chapter 2: Economic Resources and Systems
Chapter 3: Economic Activities in a Changing World
Chapter 4: Business Ethics and Social Responsibilities

Unit 2 - Owning and Operating a Business
Chapter 5: Entrepreneurship and Small Business
Chapter 6: Business Ownership and Operations
Chapter 7: Business Management
Chapter 8: Leadership in Management
Chapter 9: The Impact of Technology in Education

Unit 3 - Influences on Business
Chapter 10: Business in a Global Economy
Chapter 11: The Role of Government in Business
Chapter 12: Money and Financial Institutions

Unit 4 - Marketing
Chapter 13: Marketing in Todays World
Chapter 14: Advertising: The Art of Attracting an Audience

Unit 5 - Human Resources
Chapter 15: Human Resources Management
Chapter 16: Culture and Diversity in Business

Unit 6 - Financial and Technological Resources
Chapter 17: Managing Business Finances
Chapter 18: Technology in the Workplace
Chapter 19: Basic Computers

Unit 7 - Career Planning in a Global Economy
Chapter 20: Developing a Career Plan
Chapter 21: Getting a Job

Unit 8 - Buying Goods and Services
Chapter 22: Making Consumer Decisions
Chapter 23: Consumer Rights and Responsibilities
Chapter 24: Protecting Consumers

Unit 9 - Credit
Chapter 25: The Basics of Credit
Chapter 26: How to Get and Keep Credit
Chapter 27: Credit and the Law

Unit 10 - Money Management
Chapter 28: Managing Personal Finances
Chapter 29: Checking Accounts
Chapter 30: Savings Accounts
Chapter 31: Investing in Bonds and Stocks
Chapter 32: Real Estate and Other Investment Options

Unit 11 - Risk Management
Chapter 33:Vehicle Insurance
Chapter 34: Property Insurance
Chapter 35: Life and Health Insurance

Includes index.