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Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th edition
Publication details: Boston, Mass. : McGraw-Hill, c2005
Availability: Items available for loan: Engineering Library (6)Call number: 658.8 PER 1, ... Natural Resources and Environmental Sciences Library (3)Call number: 658.8 PER, ... Science and Education Library (5)Call number: 658.8 PER 10, ...

Marketing management : analysis, planning, and control / Philip Kotler. by Series: The Prentice-Hall series in marketing
Edition: 5th edition
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 KOT 1.

Marketing strategy master class : the 100 questions you need to answer to create your own winning marketing strategy / Paul Fifield. by
Edition: 1st edition.
Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2008
Online access:
Availability: Items available for loan: Engineering Library (1)Call number: 381 FIF 1.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by Series: McGraw-Hill series in marketing
Edition: 2nd edition.
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Engineering Library (1)Call number: 381.072 KIN 1.

Strategic market management / David A. Aaker. by
Edition: 4th edition
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 AAK 1.

Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 14th edition.
Publication details: Boston : Pearson, c2012
Availability: Items available for loan: Management Sciences Library (2)Call number: 658.8 KOT, ...

Applications in basic marketing: Clippings from the popular business press / William D. Perreault, E. Jerome McCarthy by
Publication details: Homewood, IL : McGraw-Hill Irwin, c2005
Availability: Items available for loan: Engineering Library (6)Call number: 381.1 PER 1, ... Management Sciences Library (1)Call number: 381.1 PER 4.

Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush. by Series: McGraw-Hill series in marketing
Edition: 3rd edition
Publication details: New York : McGraw-Hill, c1988
Availability: Items available for loan: Engineering Library (1)Call number: 658.81 AND.

Marketing management / Philip Kotler, and Kevin Lane Keller by
Edition: 12th edition.
Publication details: New Delhi : Prentice Hall of India Private Limited, c2006
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 KOT 1.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
Edition: 7th edition
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 KOT 1.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 5th edition
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 PET 1.

Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. by Publisher: Thousand Oaks, CA : SAGE Publications, Inc., c2015Copyright date: ©2015
Availability: Items available for loan: Engineering Library (1)Call number: 658.827 JOH 1.

The marketing plan : a handbook / Marian Burk Wood. by
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003
Availability: No items available.

The marketing plan : a handbook / Marian Burk Wood. by
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003
Availability: Items available for loan: Engineering Library (1)Call number: 658.802 WOO 1.

Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. by
Edition: 4th ed.
Publication details: Cincinnati, Ohio : South-Western College Publishing, c1998
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 LAM 1.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
Edition: 6th edition.
Publication details: Homewood, Ill. : R. D. Irwin, 1978
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 MCC 1.

Marketing / G. B. Giles. by Series: The M. & E. handbook series
Edition: 5th edition
Publication details: London : Macdonald & Evans, c1990
Availability: Items available for loan: Agriculture and Animal Sciences Library (3)Call number: 658.8 GIL 1, ...

Marketing / Larry J. Rosenberg by
Publication details: New Jersey : Prentice-Hall, c1977
Availability: Items available for loan: Science and Education Library (1)Call number: 658.8 ROS.

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish . . . [et al.]. by
Edition: 2nd edition.
Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016
Availability: Items available for loan: Science and Education Library (1)Call number: 658.87 MAR.

Marketing management and the Indian economy / edited by S. Neelamegham by
Edition: 2nd revised and enlarged edition
Publication details: New Delhi : Vikas publishing house, c1979
Availability: Items available for loan: Science and Education Library (7)Call number: 658.8 MAR, ...

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