Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

By:

Zikmund, William G

Contributor(s):

D'Amico, Michael

Publication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN:

032406392X

Subject(s):

DDC classification:

658.8 21

Online resources:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Open Access	Natural Resources and Environmental Sciences Library	658.8ZIK (Browse shelf(Opens below))	1	Available		00009828

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Previous	658.15EDM Fundamental Financial Accounting Concepts: Working Papers for Use with/	658.15RON The Accounting Framework: A Contemporary Emphasis/	658.3MAT Human resource management /	658.8ZIK Effective marketing : creating and keeping customers /	658 BEL Introduction to advertising and promotion/ An integrated marketing communications perspective	658 COY BA 303 marketing and logistics	658 HES Management : responsibility for performance /	Next

Contents

1.The Nature of marketing

2. Marketing Management: Strategy and Ethical Behavior

3. Environmental Forces in an e-Commerce world: The Macroenvironment

4. The Microenvironment in an Era of Global Business

5. Information Technology and Marketing Research

6. Consumer Behavior

7. Business Markets and Organizational Buying

8.Market Segments

etc.

Includes bibliographical references and index.

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Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

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