Contemporary Business

Contents
Chapter 1: Business: Blending People, Technology and Ethical Behavior 4
Chapter 2: Achieving Business Success By Demonstrating Ethical Behavior and Social Responsibility 46
Chapter 3: Global AND Economic Forces Affecting Business 84
Chapter 4: Organizing Small and Large Business and the Role of the Entrepreneur 134
Chapter 5: Electronic Commerce: The Internet and Online Business 180
Chapter 6: Management, Leadership, and the Internal Organization 218
Chapter 7: Human Resources Management, Motivation and Labor Management Relations 258
Chapter 8: Improving Performance Through Empowerment, Teamwork and Communication 296
Chapter 9: Creating and Producing World Class Goods and Services 334
Chapter 10: Marketing Management and Customer Satisfaction 368
Chapter 11: Designing and Implementing Customer-Driven Marketing Strategies 406
Chapter 12: Using Technology to Manage Information 444
Chapter 13: Understanding Accounting and Financial Statements 476
Chapter 14: Financial Management and Institutions 506
Chapter 15: Financing and Investing Through Securities Markets 534
Appendix A Risk Management and Insurance A-1
Appendix B. The Legal Framework for Business A-13
Appendix C Video Cases A-27