Marketing research / Wong Toon Quee.
Publication details: Oxford : Butterworth-Heinemann, [1997]. Edition: 3rd editionDescription: xvii, 360 p. : ill. ; 25 cmISBN:- 9789810093280
- 9810093284
- 22 658.83 QUE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access
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Science and Education Library | 658.83 QUE (Browse shelf(Opens below)) | 1 | Available | NAGL22020429 |
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| 658.812 WOO Customer communications 1999-2000 / | 658.83 MOL Marketing research : project manual / | 658.83 MOL Marketing research : project manual / | 658.83 QUE Marketing research / | 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.87 LEV Retailing management / |
Contents;
1. Introduction to marketing research
2. Marketing research process
3. Research design
4. Basics of sampling
5. Data collection methods
6. Designing data collection forms
7. Fielding data collection forms
8. Attitude measurement
9. Product research and test marketing
10. Advertising research
11. Data processing and presentation
12. Data analysis and interpretation: describing data
13. Data analysis and interpretation: testing hypotheses
14. Data analysis and interpretation: measuring association
15. The research report
Index : p. 352-360.
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