Competitve advantage / Michael E. Porter Creating and sustaining superior performance
Publication details: New york : Free press, c1985Description: xxiv, 557 p. : ill. ; 24 cmISBN:- 0743260872
- 20 658 POR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Agriculture and Animal Sciences Library | 658 POR 1 (Browse shelf(Opens below)) | 1 | Available | 0014885 |
Content
Introduction
Chapter 1 Competitive strategy: The core concepts
Chapter 2 The value chain and competitive advantage
chapter 3 Cost advantage
Chapter 4 Differentiation
Chapter 5 Technology and Competitive advantage
Chapter 6 Competitor selection
Chapter 7 Industry segmentation and competitive advantage
Chapter 8 Substitution
Chapter 9 Interrelationships among business units
Chapter 10 Horizontal strategy
Chapter 11 Achieving interrelationships
Chapter 12 Complementary products and competitive advantage
Chapter 13 Industry scenarios and competitive strategy under uncertainty
Chapter 14 Defensive strategy
Chapter 15 Attacking an industry leader
Includes Bibliography and index
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