Managerial economics : Theory, applicaions, and cases / W. Bruce Allen...et al
Publication details: New York : London : W.W. NORTON, c2013.Edition: 8th editionDescription: xxiv, 888 p. : col. ill. ; 24 cmISBN:- 9780393120059
- 22 338.5024658 MAN
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Science and Education Library | 338.5024658 MAN 1 (Browse shelf(Opens below)) | 1 | Available | NAGL21110003 |
PART 1. THE NEED FOR A GUIDE
Chapter 1. Introduction.
PART 2. THE NATURE MARKETS
Chapter 2. Demand theory
Chapter 3. Consumer behavior and rational choice
Chapter 4. Estimating demand functions
PART 3. PRODUCTION AND COST
Chapter 5. Production theory
Chapter 6.The analysis of costs
PART 4. MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES
Chapter 7. Perfect competition
Chapter 8. Monopoly and monopolistic competition
PART 5. SOPHISTICATED MARKET PRICING
Chapter 9. Managerial use of price discrimination
Chapter 10. Bundling and intrafirm pricing
PART 6. THE STRATEGIC WORLD OF MANAGERS
Chapter 11. Oligopoly
Chapter 12. Game theory
Chapter 13. Auctions
PART 7. RISK, UNCERTAINTY, AND INCENTIVES
Chapter 14. Risk analysis
Chapter 15. Principal-agent issues and managerial compensation
Chapter 16. Adverse selection
Includes index
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