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Managerial economics : Theory, applicaions, and cases / W. Bruce Allen...et al

Contributor(s): Publication details: New York : London : W.W. NORTON, c2013.Edition: 8th editionDescription: xxiv, 888 p. : col. ill. ; 24 cmISBN:
  • 9780393120059
Subject(s): DDC classification:
  • 22 338.5024658 MAN
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Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Science and Education Library 338.5024658 MAN 1 (Browse shelf(Opens below)) 1 Available NAGL21110003

PART 1. THE NEED FOR A GUIDE
Chapter 1. Introduction.

PART 2. THE NATURE MARKETS
Chapter 2. Demand theory

Chapter 3. Consumer behavior and rational choice

Chapter 4. Estimating demand functions

PART 3. PRODUCTION AND COST
Chapter 5. Production theory

Chapter 6.The analysis of costs

PART 4. MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES
Chapter 7. Perfect competition

Chapter 8. Monopoly and monopolistic competition

PART 5. SOPHISTICATED MARKET PRICING
Chapter 9. Managerial use of price discrimination

Chapter 10. Bundling and intrafirm pricing

PART 6. THE STRATEGIC WORLD OF MANAGERS
Chapter 11. Oligopoly

Chapter 12. Game theory

Chapter 13. Auctions

PART 7. RISK, UNCERTAINTY, AND INCENTIVES
Chapter 14. Risk analysis

Chapter 15. Principal-agent issues and managerial compensation

Chapter 16. Adverse selection

Includes index

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