Marketing fundamentals / Bronis Verhage
Publication details: Netherlands : Noodhoff Uitgevers, c2010.Edition: 1st editionDescription: 750 p. : col. ill. ; 29 cmISBN:- 9789001707330
- 658.8 20 VER
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access
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Agriculture and Animal Sciences Library | 658.8 VER 1 (Browse shelf(Opens below)) | 1 | Available | 0027976 |
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| 658.8 GIL 3 Marketing / | 658.8 KOT 1 Marketing : an introduction / | 658.8 MAR 1 Marketing / | 658.8 VER 1 Marketing fundamentals / | 658.8 WAR 1 Marketing strategy : a decision-focused approach / | 658.812 HES 1 The value profit chain : treat employees like customers and customers like employees / | 658.83 MOL Marketing research : project manual / |
Contents;
Part 1: Insight into marketing
1. what is marketing?
2. strategy development and marketing planning
3. The marketing environment
Part 2: Analyzing the market
4. Busying behavior
5. Marketing research and marketing information
6. Market segmentation and positioning
Part 3: Product decisions
7. Product strategy and services marketing
8. New product development
Part 4: Promotion decisions
9. Marketing communication strategies
10. Advertising
11. Sales Management
Part 5: Pricing decisions
12.Pricing policies and price determination
Part 6: Distribution decisions
13.Distribution
14.Retailing
15.Global marketing
Includes bibliographical references and indexes.
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