Introduction to mass communication : media literacy and culture / Stanley J. Baran.

CONTENTS

Mass communication, culture and media literacy
what is mass communication
what is culture
mass communication and culture
scope and nature of mass media
changes
e.tc

Books
book timeline
a short history of books
books and their audiences
scope and structures of the book industry
trends and convergence of the book industry
e.tc

Newspapers
newspaper timeline
a short history of newspapers
scope and structure of the newspaper industry
e.tc

Magazines
magazine timeline
a short history of magazines
magazines and their audiences
magazine advertising
e.tc

Film
film timeline
a short history of movies
trends and convergence in moviemaking
resources for review and discussion
e.tc

Radio and Sound recording
a short history of radio and sound recording
radio and its audiences
scope and nature of the radio industry
the business of radio
e.tc

Television
television timeline
a short history of television
television and its audiences
trends and convergence in television
e.tc

Cable and other multichannel service
cable and multichannel services timeline
a short history of cable and other multichannel services
cable today
other multichannel services
e.tc

Videogames
videogame timeline
a short history of computer and videogames
games and their players
e.tc

The internet and the world wide web: changing the paradigm
internet and world wide timeline
a short history of the internet
the internet today
the internet and its users
e.tc

Public relations
public relations timeline
defining public relations
a short history of public relations
public relations and its audiences
e.tc

Advertising
advertising timeline
a short history of advertising
advertising and its audiences
scope and nature of the advertising industry
e.tc

Theories and effects of mass communication
mass communication theories and effects timeline
the effects debate
defining mass communication theory
the era of cultural theory
e.tc

Media freedom, regulation and ethics
media freedom, regulation and ethics timeline
a short history of the first amendment
social responsibility theory
e.tc

Global media
global media timeline
a short history of global media
the debate over cultural imperialism
e.tc

Includes bibliographical references and index.