Contemporary business 2006 / Louis E. Boone, David L. Kurtz.
Publication details: Mason, OH : Thomson/South-Western, c2006.Edition: 2006 [ed.]Description: 1 v. (various pagings) : ill. ; 28 cm. + 4 sound discs (digital ; 4 3/4 in.)ISBN:- 0324320892 (pkg. : text, audio CD, Info Trac)
- 0324320906 (text only)
- 0324335873 (text & Info Trac)
- 0324335865 (text only)
- 0324206127 (audio CD)
- 9780324320909
- 658 22 BOO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658 BOO 1 (Browse shelf(Opens below)) | 1 | Available | 0025948 |
CONTENTS
Part 1: Business in a global environment
chapter 1: business: 2006 and beyond
chapter 2: business ethics and social responsibility
chapter 3: economic challenges facing global and domestic business
chapter 4: competing in global markets
Part 2: Starting and growing your business
chapter 5: options for organizing small and large businesses
chapter 6: starting your own business: The entrepreneurship alternative
chapter 7: electronic commerce: the internet and online business
Part 3: Management: empowering people to achieve business objectives
chapter 8: management, leadership, and the internal organization
chapter 9: human resource management, motivation, and labor -management relations
chapter 10: improving performance through empowerment, teamwork, and communication
chapter 11: production and operations management
Part 4: Marketing management
chapter 12: customer-driven marketing
chapter 13: product and distribution strategies
chapter 14: promotion and pricing strategies
Part 5: Managing technology and Information
chapter 15: using technology to manage information
chapter 16: Understanding accounting and financial statements
Part 6: Managing financial resources
Chapter 17: financial management and institutions
chapter 18: financing and investing through securities markets
New ed. of: Contemporary business. 11th ed. 2005.
Accompanied by: Audio chapter reviews / scripts by Fernando Rodriguez ; narration by Nancy James and Paul Bailey.
Includes bibliographical references and indexes.
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