Contemporary business 2006 / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Publication details: Mason, OH : Thomson/South-Western, c2006.Edition: 2006 [ed.]Description: 1 v. (various pagings) : ill. ; 28 cm. + 4 sound discs (digital ; 4 3/4 in.)ISBN:
  • 0324320892 (pkg. : text, audio CD, Info Trac)
  • 0324320906 (text only)
  • 0324335873 (text & Info Trac)
  • 0324335865 (text only)
  • 0324206127 (audio CD)
  • 9780324320909
Subject(s): DDC classification:
  • 658 22 BOO
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Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658 BOO 1 (Browse shelf(Opens below)) 1 Available 0025948

CONTENTS

Part 1: Business in a global environment
chapter 1: business: 2006 and beyond
chapter 2: business ethics and social responsibility
chapter 3: economic challenges facing global and domestic business
chapter 4: competing in global markets

Part 2: Starting and growing your business
chapter 5: options for organizing small and large businesses
chapter 6: starting your own business: The entrepreneurship alternative
chapter 7: electronic commerce: the internet and online business

Part 3: Management: empowering people to achieve business objectives
chapter 8: management, leadership, and the internal organization
chapter 9: human resource management, motivation, and labor -management relations
chapter 10: improving performance through empowerment, teamwork, and communication
chapter 11: production and operations management

Part 4: Marketing management
chapter 12: customer-driven marketing
chapter 13: product and distribution strategies
chapter 14: promotion and pricing strategies

Part 5: Managing technology and Information
chapter 15: using technology to manage information
chapter 16: Understanding accounting and financial statements

Part 6: Managing financial resources
Chapter 17: financial management and institutions
chapter 18: financing and investing through securities markets

New ed. of: Contemporary business. 11th ed. 2005.

Accompanied by: Audio chapter reviews / scripts by Fernando Rodriguez ; narration by Nancy James and Paul Bailey.

Includes bibliographical references and indexes.

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