Strategic management : concepts and cases / Arthur A. Thompson, A. J. Strickland III.
Publication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 13th editionDescription: 1 v. (various pagings) : col. ill., maps ; 26 cmISBN:- 0072443715
- 0071121323 (International ed.)
- 658.4012 22 THO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 658.4012 THO (Browse shelf(Opens below)) | 1 | Available | 0020218 |
Browsing Engineering Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
No cover image available |
|
||
| 658.4012 SMI 7 Corporation : a global business simulation / | 658.4012 SMI 8 Corporation : a global business simulation / | 658.4012 SMI 9 Corporation : a global business simulation / | 658.4012 THO Strategic management : concepts and cases / | 658.4012 THO 1 Strategy formulation and implementation : tasks of the general manager / | 658.402 BEL The quest for staff leadership / | 658.4022 TU 1 Superteams : the secrets of stellar performance from seven legendary teams / |
Part one. The concepts and techniques of strategic management
1. The strategic management process: An overview
Establishing company direction: Developing a strategic vision setting objectives and creating a strategy
Industry and competitive analysis
Evaluating company resources and competitive capability
Strategy and competitive advantages
Strategies for competing in Globalizing market
Business models and strategies in The internet Era
Tailoring strategy to fit specific industry and company stuation
etc
Part Two Cases in strategic management
Andrea Jung,s Makeover of Avon products Inc, C-17
The solar Feeder C- 50
World Wrestling Federation ( A) C-61
Pi Kappa Phi Franternity C-74
ZAP and the electric Viehicle industry
Includes bibliographical references and indexes.
There are no comments on this title.