Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

Part 1. Business trends: Cultivating business in Diverse, global environment
Finding opportunities in today's dynamic business environment
Economics : The creation and distribution of wealth
Competing in global markets
Demonstrating ethical behavior and social responsibility

Part 2. Business ownership starting small Business
Forms of business ownership Entrepreneurship
Entrepreneurship and starting a small business

Part 3 .Business management empowering employees to satisfy customers
Management, leadership and employee empowerment
Organizing consumer-driven business
Using the latest technology to produce world-class products and services
Career portfolio: management

Part 4. Management of human resource: Motivating employees to produce quality goods and services
Motivating employees and building self-managed terms
Human resource management: Finding and keeping the best employees
Dealing with employee- Management issues and relationship

Part 5. Marketing: Developing and implementing customer-Oriented marketing plan
Building customer and stakeholder relationships
Developing and pricing quality products and services
Distributing products efficiently and competitively
Promoting products using integrated and interractive marketing communication

Part 6. Decision making: Managing information
Using technology to manage information
Understanding financial information and accounting

Part 7. Managing Financial resources
Financial management
Securities markets: Financing and marketing
Understanding money and financial institutions
Managing personal finances: The road to entrepreneurship

Includes bibliographical references and index.

System requirements for accompanying computer disk: Microsoft Windows 3.1, 95, and NT.