Introducing communication research : paths of inquiry / Donald Treadwell.
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2014.Edition: 2nd editionDescription: xxii, 305 p. : ill. ; 26 cmISBN:- 9781452217352 (pbk. : acidfree paper)
- 1452217351 (pbk. : acidfree paper)
- 302.2072 23 TRE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
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Engineering Library | 302.2072 TRE 1 (Browse shelf(Opens below)) | 1 | Available | 0017704 |
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| 302.201 GRI 5 A first look at communication theory / | 302.201 GRI 6 A first look at communication theory / | 302.201 GRI 7 A first look at communication theory / | 302.2072 TRE 1 Introducing communication research : paths of inquiry / | 302.222 GRE 1 Optimizing language learners' nonverbal behavior : from tenet to technique / | 302.222 GRE 2 Optimizing language learners' nonverbal behavior : from tenet to technique / | 302.222 GRE 3 Optimizing language learners' nonverbal behavior : from tenet to technique / |
Contents
Chapter 1. Getting started : possibilities and decisions
Chapter 2. First decisions : what, why, how?
Chapter 3. Ethics : what are my responsibilities as a researcher?
Chapter 4. Reading research : to boldly go where others have gone before
Chapter 5. Measurement : research using numbers
Chapter 6. Summarizing research results : data reduction and descriptive statistics
Chapter 7. Generalizing from research results : inferential statistics
Chapter 8. Sampling : who, what, and how many?
Chapter 9. Surveys : putting numbers on opinions
Chapter 10. Experiments : researching cause and effect
Chapter 11. Watching and listening : qualitative research for in-depth understanding
Chapter 12. Content analysis : understanding text and image in numbers
Chapter 13. Rhetorical and critical analyses : understanding text and image in words
Chapter 14. Writing and presenting research
Includes bibliographical references and index.
Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
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