Business driven technology / Stephen Haag, Paige Baltzan, Army Phillips
Publication details: Boston : McGraw-Hill, c2008Description: xxxvii, 610 p. : col. ill. ; 29 cmISBN:- 9780073123684
- 0073123684
- 22 658.4038 HAA
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Engineering Library | 658.4038 HAA 1 (Browse shelf(Opens below)) | 1 | Available | 0024415 | |
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UNIT 1: ACHIEVING BUSINESS SUCESS THROUGH INFORMATION TECHNOLOGY
Chapter 1. Business Driven technology
Chapter 2. Identifying competitive advantages
Chapter 3. Strategic initiatives for implementing competitive advantages
Chapter 4. Measuring success of strategic initiative
Chapter 5. Organizational structures that support strategic initiatives
UNIT 2. MANAGING INFORMATION FOR BUSIENSS INITIATIVES
Chapter 6. Valuing organizational information
Chapter 7. Sorting organizational information-database
Chapter 8. Accessing organizational information-Data warehouse
UNIT 3. ENHANCING BUSINESS DECISIONS
Chapter 9. Enabling the organization-Decision making
Chapter 10. Extending the organization-Supply chain management
Chapter 11. Building a customer-centric organization-customer relationship management
Chapter 12. Integrating the organization form end to end end-Enterprise resource planning
UNIT 4. CREATING COLLABORATIVE PARTNERSHIPS IN BUSINESS
Chapter 13. Creating innovative organizations
Chapter 14. E-Business
Chapter 15. Creating collaborative partnerships
Chapter 16. Integrating wireless technology in business
UNIT 5. TRANSFORMING ORGANIZATIONS
Chapter 17. Building software to support an agile organization
Chapter 18. Outsourcing in the 21st century
Chapter 19. Developing a 21st century organization
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